Websites have become an indispensable tool in today’s marketplace. Your website is the foundation for your online business presence. It is one of the main components for building brand awareness on the Internet.

Your homepage should be as comprehensive as possible and instantly convey the overall synopsis of your business. Your website design starts with your logo. An attractive and meaningful logo goes a long way in giving your business a distinct identity. It has almost become a standard practice to place the logo on the upper left hand corner of the home page. This seems to be the most logical place for it. If you do not have a logo, look for a local web design company that has experienced designers who have the expertise to successfully integrate color and layout aspects for the web. Your business phone number should also occupy a prominent place on the page.

Next comes the navigation menu. The key point to remember is that the navigation menu should be easily distinguishable from the other content on the site.

Make your website graphically appealing so that your visitors spend time browsing your site. Take a “Less is More” approach with graphical elements on your site. Use bold colors but keep it simple. Create a section on the home page where your potential customers can submit their information for a free quote. When somebody signs up, you know that they are truly interested in your services and now you have their contact information so you can build your customer database.

Last but not the least, we have all heard of the

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saying, “Content is king”. Content on your site should be search engine friendly. What this means is that while writing content for web pages, be as descriptive as possible. Make sure you highlight the services that your business offers in a manner that your website visitors can understand. It may not be such a bad idea to get content written by professional writers who have experience writing SEO content. Of course, you as a business owner may not have time to do all this. Hire a local internet marketing agency that

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