I would like to share some pretty cool news here. We are really excited about our newest product offering! What might that be you ask? PPC. And what is PPC? Read on and I’ll ‘splain Lucy. As most of you are aware, one of our main products here at CCS is Search Engine Optimization (SEO). SEO is the act of making your website content more search engine friendly to make it rank higher and to place said website naturally on the front page of Google using specific search terms. 80% of users click on these organic (natural) listings.
So where do the remaining 20% of users click? They will click on the listings that are seen across the top and right hand side of the search results page. This is also known as Pay Per Click or PPC. PPC are paid ads that show up on the search results page based on certain search terms.
PPC is a natural partner to strong SEO program.
Why? SEO is long haul marketing. PPC is short haul. PPC can be used to feed your SEO campaign and test and refine your internet marketing campaign. Studies have shown that having a PPC ad and an SEO listing on the first page of Google improves the click through rate for both locations. Cool yes? But wait, there’s more! CCS is proud and very excited to announce our newest partnership with a company named The PPC Agency, owned by Howie Jacobson PhD – author of Adwords for Dummies, and Kristie MacDonald –certified Google Adwords specialist. And to put the proverbial icing on the cake, Howie will be conducting a webinar on this very subject on Wednesday, Nov. 4 at noon CST. You don’t want to miss out on this event, so sign up today!