Local SEO Online Audit
FREE Attorney Online Analysis Tool
This is a tool that automatically generates several reports for your firm. Instantly you’ll be able to enjoy
– Knowing where Your Firm Ranks on Google for your TOP Keywords
– Learning about how Competition pars up with your firm
– Understanding How Customers are Interacting with your Firm online
– Owning all the details to How your own Website might be Underperforming
– Finally knowing How Social Media is working, or not, for your Attorney Firm.
Your first step is to begin typing in your firm name….
What Our Clients Say About Us
Scott and his team got us to #1 on Google for our most competitive keyword. He’s the man!
We have been extremely pleased with the service. Scot and his team have provided us with exceptional marketing material and obtained excellent results.
We recently did Search Engine Optimization with Scott Gallagher, and his team has gotten us on the top of Google in less than 6 months!
I really like working with Scott Gallagher, who has offered us some amazing marketing insights and implemented strategies that have really helped our company.
In the last year, we’ve opened a 2nd location, remodeled our first location, hired a 2nd doctor and ready to hire a 3rd!
Scott is an Officially Certified Friend of the Marketers Braintrust. When we want to know what the heck is going on with Google’s local search…we go to Scott and say, “what’s up with that?”
Case Study
HOW ONE ATTORNEY GENERATES THEIR LEADS ORGANICALLY WITH WON MARKETING
THE GOAL
Rank in Top 3 Results in Google. They wanted a prominent Organic Google placement for five core competencies relating to personal injury. Between their core terms, considering the combination used to discover these services, we are focusing on 100+ keywords, tracking the results for both Santa Ana and California based searches. Ranking high is Google can bring a lot of leads to an attorney when a client has finally decided to hire an attorney. When the client buying cycle moves from research to making the decision to hire, and when an attorney ranks in the top 3 spots, these 3 attorneys enjoy about 90% of online organic search traffic. When you rank high, you can generate dozens of new leads weekly.
THE SET UP
The initial process began with an extensive and thorough analysis to determine the current state of the firm on the Internet. This included looking at 13 major factors on the website, the current internet exposure on profile sites, their social media footprint, content assets, past marketing efforts, elements of competitive exposure and overall consumer satisfaction online.
This allowed WON Marketing to create a 1-year marketing plan for the firm that focusses on all organic aspects of gaining new clients from the Internet. This provided a framework for the detailed execution schedule provided to the client, detailing the exact monthly activity WON Marketing will perform. During the initial set-up phase, WON Marketing made several adjustments to the website by increasing the page loading speed, ensuring mobile compliance and website code validation and following all the best practices for On-The-Page factors. All monthly reporting was created, and the client was educated on the monthly Ranking Reports of 100 keywords, Google Analytics (website traffic), Google Insights (Google profile traffic), the WON Marketing Inventory of Assets, the Monthly Activity Report, the Annual Marketing Plan, the Monthly Execution Plan and the Citations Tracking reports.
THE EXECUTION
The 3 Pillars of Local SEO
This organic strategy developed by Scott at Local Marketing Source, includes creating exposure on the Internet, such as being listed on local and attorney-based directories, published press releases, articles and online client reviews, however not limited to these examples. When done properly, this is the formula to get high on the search engines local and organic listings.
1 – Content – The first pillar is content. This includes all types of digital media including, but not limited to, video, articles, press releases and propagation through social channels.
2 – Profiles – The second pillar is profiles. This includes using best practices to acquire new business profiles on a regular basis, on sites like Yelp, Angie’s List, Judy’s Book, etc.
3 – Reviews – The third pillar is reviews. This includes implementing our RAP interface (Review Acquisition Program), monitoring reviews in a timely fashion and identifying your top 10% of hero customers.
By creating effective marketing content including Press Releases, Sales Documents, Videos and Client Articles, couples with an effective propagation strategy, WON Marketing created a system of fresh, value-added content for clients and prospects. By demonstrating this content to the client is valuable information for their audience through views, likes, shares, time on page, bounce rate and navigation flow. This in turn lends Trust and Authority to the firm, helping increase rankings. Through a consistent and systematic approach of researching identifying and both Local and Industry profiles, WON Marketing consistently acquired 15+ citation profiles monthly on Santa Ana, California and Attorney related directories. This demonstrates consistency in the branding and marketing efforts for the firm, in turn aiding in rankings.
THE RESULTS
For an attorney who focuses on personal injury, there are over 5 categories where services are provided, with an initial strong focus on the top 3. Whether the keyword search is [personal injury Attorney Santa Ana] or [car accident lawyer in California], our client dominated for their local city of Santa Ana and rank #1 in Google for dozens of state-related searches in most of their 5 categories, and all of their top 3 categories. With comprehensive tracking tools, we were able to generate over 24.85k impressions and increased the number of phone calls by over 400% since service began the summer of 2017.
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